Naming your new enterprise is not only fun but an important first step in opening your foreclosure cleanup business. Choosing your company's name may seem like a no-brainer, but it can be a difficult task when you take into account the impact it will have on your new business' image, before you even open your doors.
Let's discuss a few simple rules of thumb in choosing an effective name for your business from the outset.
Keep It Simple
It's tempting to get cute and creative in choosing a business name, but the trick is to keep it simple. You want people to be able to say and spell your foreclosure cleanup business name easily.
Easily Spelled: If someone is searching for you in the phone book or online, you want them to be able to easily locate you. And spelling your business name should not be a barrier to them finding your new foreclosure cleanup business.
Can They Say It? Also, you want clients and other business owners to be able to easily pronounce your business name. Why? Because when a client or colleague gets ready to refer your foreclosure cleanup business, you want them to get your business name right so you ultimately get that intended referral.
For example, "Foreclosure Cleaning" is a lot easier to say and spell then "Foreclosure Le Nettoyage" (le nettoyage is the French word for cleaning).
Keep your business name as simple as possible and you'll be on your way to choosing an effective name for your new enterprise.
Short and Sweet!
Try to keep your business name short, no more than three words. You will be using your business name on your printed material (postcards, business cards, inspection forms, fliers, estimate forms, etc.). The shorter your business name, the easier it will fit on your printed in-house material and marketing pieces.
And, keeping in mind the above, shorter names are easier to say, spell, and most importantly, easier to remember.
What's In a Name?
What's in a business name? Everything from your company's services to its image will be wrapped up in your foreclosure cleanup business' name. So try to choose a name that tells what your company does.
For example, what do you think Sam's Services does? Who would have a clue! With a name like Sam's Services, the company could theoretically handle anything from zebra training to plumbing. But, on the other hand, a name like Sam's Plumbing would say it all.
Try to stay away from vague names because they will subconsciously give the impression you are trying to be everything to everybody.
Clearly Define What You Do
You want your name to clearly define your company's services. It's not as easy as it sounds, but it's necessary to have a name that will equal success. Try going one step further by choosing a name that also has its finger on the pulse of your industry.
In our industry, using the word cleanup or cleaning, or something equally effective, is key. For example, Foreclosure Cleanup, LLC, says the company handles foreclosure cleanup work. Using foreclosure in the company names shows the company is poised to help in the foreclosure crisis. Choosing cleanup is key for obvious reasons: that's what the company does -- cleanup work.
Sam's Debris Removal is also very effective because it tells what the company does; but Foreclosure Debris Removal is more powerful because the name subconsciously addresses and acknowledges the state of the real estate industry, while providing a concrete solution to the industry's problems. The company clearly handles debris removal (solution) from properties that have been foreclosed upon (crisis).
Important First Step
Choosing an effective business name is an important first step in opening your foreclosure cleanup business. Remember, try to make sure your new enterprise's name is 1) no more than three words, 2) easy to say, spell and remember, and 3) gives a clear indication of the types of services your business handles.
Conclusion
There are several other rules of thumb in choosing an effective business name, but the above will put you on the right track in choosing the perfect name for your new foreclosure cleanup business.
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